Readturn blog

Improving reader return rates.

Long-form in a information rich ad ecosystem

09 June 2015 | 2 min read

Long-form articles maximize for time spent and quality of user. Currently, there is no system to allow an ad to be valued longer based on its time viewed. Instead, a 1 second glance and a 5 minute stare are valued the same. As a result, the time spent on an article is not a rewarded by the existing single ad-unit.

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